Client: United Nations Capital Development Fund (UNCDF) Tanzania
Project: The CookFund Programme
Challenge:
UNCDF Tanzania, in collaboration with the Ministry of Energy and UNIDO, sought to accelerate the market rollout of clean cooking technology across five urban regions in Tanzania through the three-year EU-funded CookFund programme.
Approach:
As the lead PR and communication partner, Kengo designed and implemented a comprehensive communication and stakeholder engagement strategy to enhance the visibility of the CookFund programme.
Solution:
Communication and Stakeholder Engagement Strategy: Crafted a strategic plan to communicate the significance of clean cooking and engage key stakeholders, aligning with the goals of the CookFund programme.
360-Degree Implementation: Executed a holistic communication approach, leveraging various channels to ensure a wide reach and engagement with diverse audiences.
Creative Campaign - 'Anzia Jikoni': Developed a thoughtful campaign emphasizing the collective responsibility of clean cooking, starting in the kitchen. The campaign aimed to resonate with the target audience and inspire action.
Results:
The CookFund programme gained heightened visibility, with increased awareness and understanding of the importance of clean cooking technology.
Grant funding applications from companies and enterprises in the clean cooking value chain surged, indicating a growing interest and participation in the programme.
Impact:
The 'Anzia Jikoni' campaign successfully conveyed the message that clean cooking is a shared responsibility, fostering a sense of community engagement and responsibility in adopting cleaner technologies.
Client Testimonial:
"Kengo's strategic communication approach played a pivotal role in positioning the CookFund programme as a catalyst for positive change in Tanzania. The 'Anzia Jikoni' campaign resonated deeply, driving increased interest and participation."
Key Takeaways:
This case study underscores the transformative impact of strategic communication in driving awareness and engagement for initiatives like the CookFund programme, ultimately contributing to the widespread adoption of clean cooking technology in urban regions of Tanzania.
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